A lot of organizations' CEOs post a daily message or want to change their profile messages. Ideally, the employees should be following these posts. An admin cannot automatically set up followers for other users, but they can make it super easy for their staff to do so!
Simply send an announcement to your organizational workgroup that contains a hyperlink to the CEO's profile (or other management/communication person) with instructions to "click here" and "click follow button."
It's that simple. You can even make this announcement a required or "read receipt" announcement so you know who has done it and who has not.
If your CEO wants to post his/her own blog... ask your Passageways Customer Success Manager about the Management Blog Application!
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